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BIO |
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Hugh Siler has more than 15 years of experience in the areas of marketing communications and public relations, working with some of the country's most recognizable brands. A winner of numerous communications awards, in both 1999 and 2000, Siler was named "Best of the Web," by a national news service in the category of public relations. Regarding the award, Realty Times said:
Siler has implemented a variety of successful local, regional and national public relations programs for such noteworthy companies as Microsoft Corporation, Coldwell Banker Corporation, Cendant Mobility Services, BridgeSpan, Inc. and DAUM Commercial Real Estate Services, to name a few. In addition, Siler provided television public relations support for the highly successful grand opening of the The New York New York Hotel & Casino in Las Vegas. In 1994, while working as Coldwell Banker Corporation's public relations manager, Siler was responsible for developing a two-year public relations plan whose objective was to position the company as an acquisition target. In 1996, Coldwell Banker was sold to Parsippany, N.J.-based franchising giant HFS for $740 million - an impressive $500 million more than the company was sold for by Sears in 1993, and the most ever paid for a residential real estate firm. When Coldwell Banker's parent company, HFS, Inc. (now Cendant), combined its In 1997, Siler formed his own public relations consulting firm, Siler & Company. Thanks in large part to his communications and real estate industry experience, he teamed with Bellevue, Washington-based Weber Shandwick Worldwide Public Relations to develop and implement a comprehensive communications strategy for Microsoft Corporation's new online real estate product, HomeAdvisor. Four years later, Siler remains a consultant to Microsoft. Over the past few years, Siler has been responsible for successful product introductions for Interealty Corp.,the nation's leading supplier of technology to Multiple Listing Services (MLSs), and he also served as a marketing communications consultant to GameSpy Industries. |
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